Abe writing on experiences

http://www.miller-mccune.com/media/the-third-way-to-media-success-23575/

Medill on Media Engagement…

…Is out! I have spoken on the them at the American Magazine Conference (with co-editor Ed Malthouse and contributor Rachel Davis Mersey), and to the Custom Content Council in NYC. Next up is the Magazine Assn. of the Southeast, in December.

china update

Spoke on branding to an entrepreneur’s assn. in Tianjan, near Shanghai. Then taught about tomorrow’s magazines and magazine editors and magazine experiences at Fudan University in Shanghai. I’d visited there 10 years ago and the place is dramatically more modern, though the usual tensions around journalism endure. My colleague, Don Brown, stayed for another three weeks. We hope to return in...

Recent B2B activity

Hosted Neal Vitale, CEO and president of 1105 Media, who did an excellent two-day stint at Medill as the Geyer-McAllister Top Manager. He spoke with students in the magazine and community innovation projects, with IMC students (who were especially interested in analytics), with undergraduates interested in magazines, and with both the Medill-Kellogg McCormick scholars and Kellogg’s Media and Entertainment...