When a brand audit goes well

Worked with personnel from a magazine in a competitive space. Nice when staff prepares a forward-thinking worksheet and participates to embrace genuine change. Also nice when the COO says it’s fine to spend money to make money. Awaiting their reply.

Inside B2B Media

Abe leading his annual Medill graduate class in repositioning a B2B magazine. Smart students revamping various platforms to align with a changing market. Presenting to executives 8/21.

Summer of Love redux a success

Abe happy to have participated with 100 academic and lay students of those 1967 daze. Moderated two panels and participated in discussing the Media of the Summer of Love. Covered the double helix of the psychedelic Oracle and the street-news Communication Company.