Posted by abe | Jul 31st, 2017
When a brand audit goes well
Worked with personnel from a magazine in a competitive space. Nice when staff prepares a forward-thinking worksheet and participates to embrace genuine change. Also nice when the COO says it’s fine to spend money to make money. Awaiting their reply.
Posted by abe | Jul 31st, 2017
Inside B2B Media
Abe leading his annual Medill graduate class in repositioning a B2B magazine. Smart students revamping various platforms to align with a changing market. Presenting to executives 8/21.
Posted by abe | Jul 31st, 2017
Summer of Love redux a success
Abe happy to have participated with 100 academic and lay students of those 1967 daze. Moderated two panels and participated in discussing the Media of the Summer of Love. Covered the double helix of the psychedelic Oracle and the street-news Communication Company.
- "It seems as if Abe and I have been through the wars together. He's the go-to guy at Medill, and I've been lucky to play a part in his projects from time to time. He's a guy who always tells it like it is."
- - Rance Crain, president and editorial director, Crain Communications
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