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Posted by abe | Apr 17th, 2011
Abe Teaching B2B at Medill
Abe will teach a debut 5-session module on B2B Media during May and June. He and guest lecturers will discuss the world of B2B and have them do a branding project with Advanstar Communications’ Contemporary Pediatrics. Abe is doing this class as part of his post as Medill’s Director of B2B Media.
- "It seems as if Abe and I have been through the wars together. He's the go-to guy at Medill, and I've been lucky to play a part in his projects from time to time. He's a guy who always tells it like it is."
- - Rance Crain, president and editorial director, Crain Communications
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