Peck Consultants

Presented on media engagement with Medill colleagues Ed Malthouse and Rachel Mersey, in connection with forthcoming book Medill on Media Engagement. Big themes at good event: rollback of postal increase; rise of digital, especially iPad, name change of  organization to Association of Magazine Media. Consumer mags moving, but many still print-centric per revenue.

Hi, Since you and I may be involved in or have discussed various initiatives, I’ve taken the liberty of updating you on various activities. I’ll do this periodically; nothing fancy. *B2B Webinar on the Digital Skills Gap* On June 3, I participated in a Webinar based on a digital skills gap in B2B. Medill / The Media Management Center and the American Society of Business Press Editors heard from 273...

“Bridging the Digital Skills Training Gap” – Solutions based on study done by me/Medill and Am Society of Business Press Editors - Thursday, June 3, 1-2:30 EDT. Solutions from the front offered by B2B editors and publishers, me. More information at asbpe.org

On April 29, I participated on a panel about the role of print in a digital (B2B) world. Mike DeLuca, president of Meister Media Worldwide, moderated, and Dan Bagan, vp, Penton, and Pat Jones, publisher/editorial director of Golf Course Industry, also participated. We discussed the continued value of content and its distribution across platforms, portfolio management, staff re-organization, and the need not...

Big upset: Men’s Health over The New Yorker in General Excellence. Next: Glamour as “Magazine of the Year.” But note that this is the only cross-platform award in this competition.

Made the trip to November; now part of an Africa print package. See http://www.travelweekly.com/article3_ektid212148.aspx Took story photos for first time in awhile. News hook is new giant statue commemorating country’s 50th anniversary and African freedom from slavery and colonialism, as compared with the slave house of Goree Island. Plus travel encounters. Enjoy!

New categories moved the Neals into the future of integrated packages, blogs and the like – and the ceremony ended on time. A fuller post will appear Monday

Released on Feb. 25, 2010, the ASBPE/Medill Survey on Digital Skills and Strategies (which Abe co-drafted) uncovers significant gaps in corporate editorial training for B2B editors, as well as sophistication in digital strategies and skills by both editors and publishers. See http://www.asbpe.org/about/news_2010/2010-02-25-digisurvey.htm

Abe is now a Senior Director of the Media Management Center at Northwestern. He joins sales force productivity expert Herve Juris and WXII-TV president and general manager Hank Price.